senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

This Rainbow'd Restroom Accepts All Humans at Pride Fest NYC

29/06/2016
Advertising Agency
New York, USA
206
Share
McCann XBC develops special Bluetooth-controlled restroom for MasterCard's #AcceptanceMatters annual parade presence

This past Sunday at the kick-off of Pride Fest in NYC, MasterCard, a long-time supporter of the LGBT community, quietly added to its #AcceptanceMatters annual parade float presence by debuting a rainbow’d first-of-its-kind restroom that accepts all humans, unlocked by simply touching the fingerprint sensor on the door to prove that you’re human.

MasterCard and its agency, McCann XBC, developed a custom API for a Bluetooth-controlled lock, combined with a pulse sensor and an Arduino Yun micro controller that wirelessly communicated with the restroom lock. The technology was complimented by a heart-shaped design celebrating the love and acceptance felt across NYC Pride. When visitors placed their hand on the sensor, LED lights lit up the heart to the rhythm of their heartbeat and wirelessly unlocked the door to the restroom.




Credits
Agency / Creative
Production
Work from McCann North America
Clooney & DeVito
Nespresso US
04/11/2015
21
0
ALL THEIR WORK