McCann North America
Wed, 29 Jun 2016 10:32:04 GMT
This past Sunday at the kick-off of Pride Fest in NYC, MasterCard, a long-time supporter of the LGBT community, quietly added to its #AcceptanceMatters annual parade float presence by debuting a rainbow’d first-of-its-kind restroom that accepts all humans, unlocked by simply touching the fingerprint sensor on the door to prove that you’re human.
MasterCard and its agency, McCann XBC, developed a custom API for a Bluetooth-controlled lock, combined with a pulse sensor and an Arduino Yun micro controller that wirelessly communicated with the restroom lock. The technology was complimented by a heart-shaped design celebrating the love and acceptance felt across NYC Pride. When visitors placed their hand on the sensor, LED lights lit up the heart to the rhythm of their heartbeat and wirelessly unlocked the door to the restroom.
Executive Producer: April Gallo
Producer: Sierra Norman
Production Company: Craft
Production Manager: (Digital) Lauren Hanglow
Technical Manager: Erik Kroha
Account Executive: Sarah Booher
Chief Production Officer: Nathy Aviram
Creative Agency: McCann XBC
Creative Technologist: (Craft) Alicia Floor, John Ozbay
Designer: Samantha Cooper
Developer: (Craft) Andrew Nida
Executive Creative Director: Pete Jones, Joel Rodriguez
Group Account Directors: Shaheen Salimi
Integrated Producer: (Exec) Christine Lane
Production Manager: Lexie Kaback
Senior Art Director: Laura Goodman
Senior Copywriter: Joel Lundblad
Senior Producer: Dave Herman
Categories: Finance, Credit cards
McCann North America, Wed, 29 Jun 2016 10:32:04 GMT