senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

This Radio Campaign Recorded Real Bird Songs Whilst Their Forests Were Being Destroyed

19/11/2020
Advertising Agency
Bogotá, Colombia
379
Share
Wunderman Thompson uses real birds songs to highlight the continuing effects of deforestation

Wunderman Thompson Chile launched a radio campaign for WWF Chile (the World Wide Fund for Nature), one of the world’s longest-established independent conservation organisations. The agency helped create real sounds on the radio ad of an Australian magpie mimicking a firemen’s sirens, and a Lyrebird imitating the sound of chainsaws. 

Wunderman Thompson Chile says: “We have been witnessing for decades how the devastation of our nature takes millions of animals lives each year, and during the last one, more than 4.5 million bushfires were registered, and more than 13 million hectares were deforested in the world. For this reason, with WWF Chile we created “Nature is calling for help”: the first radio campaign made with real bird songs, recorded while their forests were being destroyed. Making an emergency call that seeks to raise awareness and make visible the impact of bushfires and deforestation on the biodiversity and ecosystem of our planet. Because if through all these years they didn't listen to us, now they will listen to them.”


Brand
Agency / Creative
SIGN UP FOR OUR NEWSLETTER
Work from VML Colombia
Explore Nariño
FONTUR
20/09/2023
10
0
Proud Legacy MainCase
WaterAid Americas
30/08/2023
15
0
Nest Domes (Case Study)
Banana Boat
02/06/2023
779
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0