This Pita Restaurant Has a Solution to Your New Year's Resolutions
Every New Year people make all sorts of resolutions. And they all fail. Well, about 90% of them do. It's a scientific fact.
Pita Pit wanted to promote their lineup of 10 pitas under 500 calories to increase traffic in January, so Lowe Roche took this insight and created Pitalutions - a tongue-in-cheek campaign that makes light of those resolutions and positions Pita Pit as the solution.
