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Creative

This Madcap Campaign from Leo Burnett Thailand will Traumatise You into Eating Seasonal Veg

lbbonline.com, Tue, Dec 10, 2019

The ad for the Thai Health Promotion Foundation aims to discourage farmers from cultivating off-season vegetables with artificial fertilisers

This Madcap Campaign from Leo Burnett Thailand will Traumatise You into Eating Seasonal Veg

This Winter, the Thai Health Promotion Foundation (THPF) was faced with a problem. How can you encourage people not to consume toxic out-of-season vegetables?

Given that even thoroughly washing vegetables gives no guarantee of cleanliness, Leo Burnett Bangkok and THPF have found the only 100% secure way to eat clean vegetables.

And the only safe way to eat organically is to eat vegetables when they’re in-season. When it’s off-season, farmers use chemical fertilisers in order to artificially accelerate the natural growing process. Some fertilisers contain toxic chemicals, which leads to serious health issues for consumers.

To make Thai people aware of this fact and eat non-hazardous vegetables, this madcap film encourages consumers not to offer off-season vegetable dishes to people you really care for, even if they REALLY want it. Through the campaign, the THPF aims to discourage farmers from cultivating off-season vegetables for good.

You can check out the full film below:

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CREDITS

Title: Bok Choy

Client: Thai Health Promotion Foundation

Product/Service: Safe vegetables and fruits

CREATIVE

Creative Agency: The Leo Burnett Group Thailand

Chief Creative Officer: Sompat Trisadikun

Creative Director: Nuwadee Ketruangroch

Creative Group Head: Nares Limapornvanich

Art Director: Smach Chotitat, Sompat Trisadiku

Copywriter: Sirikorn Rungrueangdechaphat

Account Management Director: Tida Vibulvanich

Account Manager: Veerin Lertsirimongkonkul

Agency Producer: Sarawut Lertkittipaporn

PRODUCTION

Production Company: Mum films Co., Ltd.

Film Director: Suthon Petchsuwan

Assistant Director: Chairat Piriyawattanakul

GM: Chattakul Nachaisit

Executive Producer: Pattarajitr Trakarnkate

Production Producer: Namon Suttikittibuth

PM: Jittraporn Pipatpanya

Cinematographer / D.O.P: Teerawat Thitikornwanich

2nd AC: Sophon Rachpuanyoon

Focus puller: Sarun Sirithum

Gaffer: Manop Piengklang

Lighting & Grip: Siam light

POST PRODUCTION

Post-Production: Rattana Leedamrongprasert

Editor: Dechmongkol Prasertsit

Editor Support: Kritsana Thaweesang

Colorist: Rattana Leedamrongprasert

Art: Weerayuth Kamnerdrattana

Wardrobe: Kittisak Prasarndee

Casting: Grace Wiyasu

Make up: Montakan Intarat

Hair Stylist: Sawas Charoenying

Post Producer: Namon Suttikittibuth

Sound Production Company: Mellow tunes

Media Agency: Optimum Media Direction (Thailand) Co., Ltd.

Category: Food , Free-From