This Madcap Campaign from Leo Burnett Thailand will Traumatise You into Eating Seasonal Veg
This Winter, the Thai Health Promotion Foundation (THPF) was faced with a problem. How can you encourage people not to consume toxic out-of-season vegetables?
Given that even thoroughly washing vegetables gives no guarantee of cleanliness, Leo Burnett Bangkok and THPF have found the only 100% secure way to eat clean vegetables.
And the only safe way to eat organically is to eat vegetables when they’re in-season. When it’s off-season, farmers use chemical fertilisers in order to artificially accelerate the natural growing process. Some fertilisers contain toxic chemicals, which leads to serious health issues for consumers.
To make Thai people aware of this fact and eat non-hazardous vegetables, this madcap film encourages consumers not to offer off-season vegetable dishes to people you really care for, even if they REALLY want it. Through the campaign, the THPF aims to discourage farmers from cultivating off-season vegetables for good.
You can check out the full film below:
Title: Bok Choy
Client: Thai Health Promotion Foundation
Product/Service: Safe vegetables and fruits
Creative Agency: The Leo Burnett Group Thailand
Chief Creative Officer: Sompat Trisadikun
Creative Director: Nuwadee Ketruangroch
Creative Group Head: Nares Limapornvanich
Art Director: Smach Chotitat, Sompat Trisadiku
Copywriter: Sirikorn Rungrueangdechaphat
Account Management Director: Tida Vibulvanich
Account Manager: Veerin Lertsirimongkonkul
Agency Producer: Sarawut Lertkittipaporn
Production Company: Mum films Co., Ltd.
Film Director: Suthon Petchsuwan
Assistant Director: Chairat Piriyawattanakul
GM: Chattakul Nachaisit
Executive Producer: Pattarajitr Trakarnkate
Production Producer: Namon Suttikittibuth
PM: Jittraporn Pipatpanya
Cinematographer / D.O.P: Teerawat Thitikornwanich
2nd AC: Sophon Rachpuanyoon
Focus puller: Sarun Sirithum
Gaffer: Manop Piengklang
Lighting & Grip: Siam light
Post-Production: Rattana Leedamrongprasert
Editor: Dechmongkol Prasertsit
Editor Support: Kritsana Thaweesang
Colorist: Rattana Leedamrongprasert
Art: Weerayuth Kamnerdrattana
Wardrobe: Kittisak Prasarndee
Casting: Grace Wiyasu
Make up: Montakan Intarat
Hair Stylist: Sawas Charoenying
Post Producer: Namon Suttikittibuth
Sound Production Company: Mellow tunes
Media Agency: Optimum Media Direction (Thailand) Co., Ltd.
Category: Food , Free-From