Spotify - 2023 Wrapped

Vucko delivered a new, playful motion identity + system for Spotify’s 2023 Wrapped, based on the design and identity crafted by Spotify’s In-House Creative team. As veteran and trusted partners, Vucko and the Hornet team began the creative undertaking with an understanding of the core ethos of the Spotify brand. We were able to work collaboratively and efficiently with the Spotify In-House Creative team, and ultimately push the motion in fresh and unexpected ways.

The resulting motion system embodies the spirit of this year’s design language and seamlessly scales for global touchpoints- from social and web to DOOH and in product. Vucko created a motion system for Spotify’s 2023 Wrapped toolkit, which helped third-party partners maintain consistency and cohesion as the campaign charted its course across the world.