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Creative

This Gorgeous Luxury Cabin Is an Outdoor Ad That Runs on Renewables

TBWA\Helsinki teams with Finnish designer Robin Falck to create the Nolla (zero) cabin for Neste

This Gorgeous Luxury Cabin Is an Outdoor Ad That Runs on Renewables

Living with minimal emissions has truly been put to the test. Neste has built an outdoor ad in the form of a cabin that has a minimal environmental impact in terms of both carbon dioxide emissions and concrete impact on nature.

The Nolla (zero) cabin, designed by Finnish designer Robin Falck, is located just outside Helsinki city centre, on the Vallisaari island. The cabin has been built from sustainable materials and is designed for a simple lifestyle with minimal to no emissions, taking into account the surrounding nature in every respect.

“We wanted to offer millennials a chance to try a staycation of a lifetime, without compromising the experience. Instead of advertising glossy brand images, we wanted to showcase how sustainability can be brought to life in an unprecedented way, explained Markus Nieminen, creative director at TBWA\Helsinki.

Located on the idyllic island of Vallisaari in the Helsinki archipelago, the Nolla cabin encourages people to consider how modern solutions and innovations could enable sustainable cabin living. Vallisaari has been in a natural state for decades and is thus the perfect location for an urban cabin experience, located at a 20-minute boat ride away from the Helsinki market square. The ecological and mobile Nolla cabin will be in Vallisaari until the end of September, demonstrating a lifestyle that generates minimal to no emissions.

“Finns are known for spending time at their beloved summer houses. We wanted to explore sustainable solutions that could enable cabin life with minimal emissions. Shared and circular economy, as well as new technologies and innovations have made it possible to enjoy our cabins without harming or burdening the environment. Some of the solutions that have been used at the Nolla cabin are perfectly adaptable at any cabin,” says Sirpa Tuomi, Marketing Director at Neste.

The Nolla cabin was available for booking through Airbnb, but it was booked full within an hour. Since then, Nolla has been praised by Airbnb, Dezeen and Esquire, as well as featured on Lonely Planet, Business Insider and Wallpaper.

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Client

Advertiser: Neste

Creative Agency

Creative Agency: TBWA\Helsinki

Copywriter: Mika Herrala

Art Director: Teemu Lappalainen

Business Director: Iikka Maunumaa

Production AD: Natalie Gustafsson, Harry Huttunen

Creative Content Strategist: Janni Widerholm

Social Media Manager: Iman Chellaf, Juulia Meuronen

Junior Art Director: Heidi Aalto

Junior Copywriter: Emma Kanninen

Production Company

Production Company: Iiro Hokkanen

Producer: Tuukka Tikkanen

Editor: Lisa Myllymäki, Ville Hackzell

Category: Oil , Utilities

Genre: Experiential