Dell Technologies and Intel, in partnership with the Motor Neurone Disease Association and Rolls-Royce, have worked with VMLY&R to create 'I Will Always Be Me,' a first-of-its-kind book for people living with motor neurone disease (MND) that banks their voices as they read aloud.
Written by New York Times bestselling author Jill Twiss, the book is created from the perspective of a person living with MND and explains what they will be going through in a thoughtful, informative way through an immersive digital experience. To launch the project, VMLY&R created a documentary showing a group of people with MND and their families as they experience the book for the first time.
“It’s not often you get to build your client’s brand and push humanity forward, all at the same time.” said Wayne Best, CCO, VMLY&R New York. “Through the power of creativity, collaboration and technology, we've created an advanced voice banking tool that solves a complex problem in the simplest and most human way possible."
MND is a neurodegenerative condition that deteriorates muscular nerve cells, ultimately taking away a person’s ability to speak. By integrating voice banking technology with the difficult task of explaining MND to loved ones, the project simplifies and humanizes the experience and encourages individuals to take action earlier in their diagnosis.
How it works:
Supporting those living with MND:
The book is available to all here.
Banking a voice by reading the book requires creating a free account (currently available only in the UK - England, Wales, Northern Ireland and Scotland).
To explore the book without banking a voice (without recording it) visit here.