This Delivery Platform Knows the Importance of Delivering a Cold Beer

A campaign that portrays the reality many of us have experienced when trying to cool down warm beers from other delivery services.

"The scene in the commercial was a real-life situation; we asked the actor to open the freezer and try to arrange the bottles, nothing was rehearsed," says the agency.

The idea focuses on illustrating the pain of when your beers don't arrive chilled; you have to find a way to cool them down as quickly as possible, such as putting them in the freezer. "We've all done it at some point in our lives, that's why it's fun to watch, because it’s true," explained Andres Briceño, president and partner at The Juju.

For The Juju, real life is the greatest source of creative inspiration, and TaDa is a brand for the pains of real life, portrayed without filters. "The promise is that the beers have to arrive ice-cold, and TaDa is there for that. Simple but powerful, just like life," concluded Humberto Polar, CCO of The Juju.