The Juju Helps You to Cherish the Voices of Lost Loved Ones for the Day of the Dead

The Juju, the creative agency of the Untold_ ecosystem, presents “Recuerdos Imborrables”, the new activation of Cerveza Victoria, the traditional Mexican beer from AB InBev, for the Day of the Dead, the celebration that privileges memory over oblivion.

When a loved one dies, we try to keep their memory intact and one way to do this is through audio messages that we keep and allow us to hear their voice again. While this resource helps us remember those moments of happiness, there is also the uncertainty and fear of losing them, whether due to losing the phone, an update, theft or any other reason.

Guided by the concept of Cerveza Victoria: Recuérdame Viviendo, The Juju created an activation through a necklace with a Spotify code to immortalise those audios, carry them close to our hearts and be able to listen to them as many times as we want.

The call for activation will be made through digital media and in public places. Those who wish to participate must send the audio to the WhatsApp of Cerveza Victoria and detail a postal address to be able to receive this pendant that immortalises the message of your loved one.

“Being able to work for such an iconic brand as Cerveza Victoria, on such a special date, just a few months after our arrival in Mexico, is something that fills us with pride. This insight is born from our own experiences that we know affect us all.” commented Nicolás Zarlenga and Federico Plaza Montero, CCOs and partners of The Juju.