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Creative

This Chrome Extension Burns Your Screen to Raise Awareness of the Amazon Fires

Barbarian's Jeremiah Johnson and Cole Orloff create add-on that ignites your screen when on Amazon.com

This Chrome Extension Burns Your Screen to Raise Awareness of the Amazon Fires

To help bring awareness to the devastating fires ravaging the Amazon, two ad industry creatives at Barbarian, creative technology lead, Jeremiah Johnson and associate creative director, Cole Orloff, took matters into their own hands with a side project: a Chrome extension - Amazon is Burning - that reminds people about the environmental crisis when they’re least likely to be thinking about it - while shopping on Amazon.com. 

The extension virtually ignites your screen when on Amazon.com to raise awareness about the fires with links to learn more about the significance of this crisis and a link to donate to the Rainforest Trust. Through this extension Jeremiah and Cole urge folks to turn your attention to the Amazon that really matters by donating and learning more. 

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Category: Corporate, Social and PSAs , Environment