This Christmas Campaign Is Made from the Ashes of a Volcano in La Palma

This Christmas campaign for Platano de Canarias, created by LOLA MullenLowe Madrid, recreates animations and images from the real ashes from the Cumbre Vieja volcano.

The spot tells a story in which the island of La Palma and its people are the protagonists. It is a story of overcoming odds, courage, and hope.

The ashes symbolise a future in which La Palma will be reborn from the volcano eruption.