This Campaign Shines a Light on Pink Washing Affecting Breast Cancer Patients

For International Day Against Breast Cancer, director and creative director Irene Baqué collaborated with Teta y teta to tell the story behind the pink ribbon and as a consequence, how pink washing is affecting the women battling breast cancer. Through the voices of seven women who have been affected by breast cancer, THINK BEFORE YOU PINK shines a light on the lack of support and funding that this illness has. The call to action at the end, demands more psychologists, more investigation, more accessibility, and more prevention.

 

In this film we also hear from Julie Haley, Charlotte Haley’s granddaughter, the woman who invented the ribbon to raise awareness about this illness in America and the real story of why the original peach ribbon became commercialised to the pink ribbon of today.