This Campaign Discovers the Origins of the Name OREO
Ever wonder where the name OREO comes from? Well, internet lore claims the ‘O’ is from ‘Cookie, while the ‘RE’ is from ‘Cream’, sandwiched between milk’s favourite cookie…making 'o-re-o.' Some beloved fans have already taken to social with their own naming ideas, creating hilarious combinations that lean into OREO’s playful nature.
OREO launches ‘Name This OREO’ – embracing the language of ‘O-RE-O’ with a talk-to-tech experience that unlocks OREO for those willing to 'Stay Playful’.
For example, if you’ve got Cookie, Creme, Creme, Cookie, you should say O-RE-RE-O. Or if you’ve got Cookie, Creme, Cookie, Creme, Cookie, you say O-RE-O-RE-O.
How it works:
- Fans simply visit NameThisOREO.com, where they’re tasked with reading the OREO combinations aloud using their phone’s microphone. The catch? They must get it right before the timer runs out to show off their OREO skills and win exclusive offers!
- This playful experience blends creativity and commerce while staying true to the brand’s essence. Launched globally across social media, influencers, OOH, and retail with an exclusive at Kroger, ‘Name This OREO’ brings a fresh and engaging way for fans to connect with the brand.
Anne Martin, director shopper marketing, Mondelez said, "We’re always looking for new ways to connect with our audience, who know and love our ‘Stay Playful’ spirit. Tapping into culture and remaining engaging on social platforms is essential for OREO. This campaign perfectly embodies our ethos by delivering a commerce experience that’s not only fun but deeply representative of our brand."
Manuel Borde, global chief creative officer, Commerce, VML said, "‘Name This OREO’ is a prime example of what a great campaign should deliver - an engaging dose of entertainment, a social experience rooted in culture, and an innovative, creative approach to driving conversion. Our consumers are incredibly fun and imaginative, and this initiative perfectly captures the playfulness that has always defined OREO."
