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This Campaign Brings A Historic Baseball Team Back To Life



OLG partners with Major League Baseball to immortalise the 1930s Chatham Coloured All-Stars through a popular video game and a powerful film created by The Hive

This Campaign Brings A Historic Baseball Team Back To Life

Ontario Lottery and Gaming Corporation (OLG), in partnership with Major League Baseball (MLB), is immortalising the 1934 Chatham Coloured All-Stars—the first all-Black team to win an Ontario Baseball Association Championship—in a very unique way. OLG and MLB are bringing the team’s memory back to life through baseball’s popular video game, MLB The Show 22.

OLG and MLB wants to draw attention to the important story of these baseball legends allowing their memory to live on through the global baseball community’s next generation. 

Using the game’s team editor function, OLG’s creative agency partner The Hive recreated the Chatham Coloured All-Stars using historical photos and team artifacts. Family members of the team’s players, as well as the Black Historical Society of Chatham, were also consulted. The Hive then uploaded the 13-player roster to the game so anyone searching for the Chatham Coloured All-Stars in the game's Logo Vault and Player Vault can find and download the team roster and logo, and build the team themselves. 

“OLG is extremely proud to be part of this effort with our MLB partners, to shine a spotlight on historical figures in our province who broke barriers and contributed to the betterment of our communities,” said Duncan Hannay, OLG’s president and CEO. “The Chatham Coloured All-Stars showed the world what it means to persevere in the face of adversity. It is an honour to help keep the team’s memory alive by introducing their story to as many people as possible, including a new generation of baseball fans. It’s part of OLG’s commitment to giving back to Ontario.”

“We wanted to make the team as accurate as possible,” said Ryan Speziale, an associate creative director at The Hive. “We knew Fergie Jenkins Sr. (father of Canadian MLB star Fergie Jenkins Jr.) threw and batted left-handed, for example, so we created him that way. We wanted to be as authentic as possible.”

OLG is also showcasing the Chatham Coloured All-Stars’ legacy through a short yet powerful film featuring the descendants of the legendary players. This poignant film, developed by The Hive and directed by LeSean Harris of Fela, provides an overview of the team’s history and the players’ perseverance through racism and the era’s other challenges. It also provides a behind-the-scenes look at the meticulous effort it took to recreate the team for the video game.

The film can be found at or on YouTube:

"We really felt the weight of how important this team is to the community and the family members the first time we spoke with them,” said Mike Albrecht, an Associate Creative Director at The Hive. “It added an extra layer of focus to make sure we were doing it right. It felt like there was a lot at stake. We wanted to make sure we told a historic story in the right way.”

As part of the celebration to commemorate this historic baseball team, Chatham-area residents were given a front row seat at the Field of Honour Charity baseball game on Sep. 24 at Fergie Jenkins Field in Chatham. This special event was open to the public and featured two baseball games played by the descendants of the former All-Star team. Legendary baseball player, Fergie Jenkins Jr., whose father played on the 1934 team, was also part of the celebrations. In addition, people who attended the event were given an opportunity to experience the video game for themselves.

“The Field of Honour is such an important event held in our hometown of Chatham. We honour the men who played throughout all the seasons with the Chatham Coloured All-Stars on that day and get their children, grandchildren, nieces, nephews, etc. to come honour their ancestors on the baseball diamond,” said Dorothy Wallace, President of the Chatham Kent Black Historical Society. “At the root of it, we are hoping to further share the story of the Chatham Coloured All-Stars and get the recognition they deserve. We are beyond thankful to all our supporters and so grateful to OLG and MLB for the project they will be sharing at this year’s game." 

OLG is also supporting the efforts of the Chatham Kent Black Historical Society with a special cheque presentation of $25,000 for the organisation.


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Categories: Sports and Leisure, Gambling

The Hive, Tue, 27 Sep 2022 16:22:40 GMT