This Ad for Roman Catholic Newspaper La Croix Isn't Exactly What it Seems
La Croix (English: “The Cross”) is a daily French general-interest Roman Catholic newspaper - something you'd imagine would come with a lot of prejudice.
With this new campaign, created by BETC Paris and directed by Blacktool through RITA, La Croix wants to let people know that the content of the newspaper might not be exactly what it seems.
