Thinkerbell Aotearoa Encourages Girlhood in 'Here’s to us' Campaign for Lindauer

Aotearoa’s most iconic sparkling wine has entered a new era with the launch of a new look-and-feel, and the return of an historic brand line. The line “Here’s to us” first entered the market more than 20 years ago, but the meaning holds up now more than ever, said Lindauer brand manager, Leandi Van Der Walt.

“In a world where women are embracing their authentic selves, whether it be at work, at home, with friends, Lindauer is here to celebrate those moments. Just like its fans, Lindauer is a drop that’s just as comfortable at an awards night as it is in front of the telly.”

Thinkerbell Aotearoa co-founder, Amy Frengley, said the team were eager to see Lindauer revived for a new generation, while still honouring its heritage.

“We were trying to get away from the over-polished tropes that characterise the champagne set, and instead pull Lindauer into a more authentic setting. Using a sought-after fashion photographer, we were able to capture images that have a premium feeling, but are still honest,” said Amy.

Lindauer’s refresh comes with a new colour palette to modernise and unify its wide range of product skus.

See it out of home and digi now.