Leo Burnett Israel
Mon, 31 Jan 2022 09:03:15 GMT
If you’ve been reading industry news then you will be familiar with the monkeys NFT craze. The Bored Ape Yacht Club, Mutant Ape Yacht Club, a jungle of monkeys that cost tens of thousands of dollars and sometimes even hundreds!
And while people are pouring millions of dollars on monkeys, there are thousands of senior citizens sitting at home in the cold because they simply don’t have the money to pay for their electricity bill.
So the Shorashim Group (a nonprofit organisation devoted to building long-lasting bridges between Israeli and North American Jews) launched the project: 'Freezing Apes' - a series of paintings of monkey that can be 'bought'.
While these paintings are not exactly NFTs and will not make their buyers a 300 percent return per week, they will generate one big return per soul, as all the money will be donated and put forward to paying Israeli elderly people’s electricity bills.
Categories: Corporate, Social and PSAs, CharityLeo Burnett Israel, Mon, 31 Jan 2022 09:03:15 GMT