Wolt has decided to expand its offerings to retail deliveries – supermarkets, grocery stores, pharmacy stores and more.
Wolt is an international delivery brand from Finland that operates in many large European cities but specifically, is the largest and most popular delivery brand in Israel.
To introduce this new offering to Wolt's consumers, their advertising agency, Leo Barnett, released a series of films that highlight a core desire of human (and especially, Israeli) nature – 'stealing' time.
We all occasionally try to 'steal' a minute here and 'steal' a minute there in our shopping experience - utilising special methods and encountering different challenges when doing so.
In this film, Wolt parodies the way customers 'steal time and emphasises the humour in the tricks we use to do so. And then tells them: When you really want to 'steal' time, shop at Wolt.