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Creative
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There's Good Times to be Had in Leo Burnett London's Latest McDonald's Spot

Leo Burnett London, 4 months, 2 weeks ago

Cheery new ad was directed by James Rouse at Outsider

There's Good Times to be Had in Leo Burnett London's Latest McDonald's Spot

Leo Burnett has unveiled the latest ad in the new McDonald’s ‘good times’ brand campaign. The ongoing campaign celebrates the role the brand plays in customers’ lives and brings to life the brand promise of simple, easy enjoyment. In this installment the brand highlights the ‘good times’ that are happening around us all the time. 

The beautifully shot ad, directed by James Rouse, takes the form of one minute and delves in and out of the lives of the people of Britain as they enjoy their very own little ‘good times’. Some of these are McDonald’s moments, some are not, however, they are all familiar, relatable, and designed to be a reflection of the moments we enjoy in modern Britain. The ad is set to a reworked piano track of ‘That’s Entertainment’ by The Jam.

The campaign launches with a 60 second edit and is then followed by two 30 second edit cutdowns featuring new scenes to provide creative freshness throughout the run.

The TV ad was written and art directed by Adam Tucker, and directed by James Rouse at Outsider.
Creative Agency

Creative Director: Adam Tucker

Planner: Josh Bullmore, Lorna Burt

Creative: Adam Tucker & Graeme Light

Producer: Graeme Light

Creative Agency: Leo Burnett London

Account Management: Simon Hewitt, Sofia Sarkar, Ailsa McQuaid, Ed Burgess

Media Agency

Media Agency: OMD

Music and Sound

Sound Design: 750mph

Offline

Edit Company: Work Post

Editor: Bill Smedley

Post Production / VFX

Post Production House: MPC

Telecine: Jean-Clément Soret @ MPC

Production Company

Director: James Rouse

DOP: Will Bex

Producer: Benji Howell

Production Company: Outsider

Category: Fast food , Retail and restaurants

Genre: Dialogue