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There’s a Good Chance You’ll Recognise the Kitties in this Supermarket Ad

14/06/2016
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Editors' Choice: Jung von Matt clones feline memes in brilliant spot for Netto
Jung von Matt has launched a feline-filled spot for German supermarket Netto.

Continuing its strong form for supermarket brands - the agency was behind the John Lewis-beating Christmas spot for Netto parent company Edeka - ‘Netto-Katzen’ has already racked up more than 5 million views in just over a week. 

The spot is set in a beautifully intricate, miniature model of a Netto store and features Keyboard Cat working the checkout, a gawking surprised kitty and various other felines made famous via memes. 



The spot was directed by Iconoclast’s Brian Lee Hughes, who dons a cat suit in the making of video. 


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