The&Partnership Named Agency of Record for Pets at Home

The independent agency network, The&Partnership announced today its appointment as creative agency of record for the UK’s largest pet care company, Pets at Home. The&Partnership will start work on a customer articulation of the pet care business, as well as developing the brand identity across social, digital and above the line communications plans. 

The Pets at home business has grown rapidly from its first store 29 years ago. It now boasts over 450 stores and 6,000 colleagues, with the brand present in nearly every city across the UK. Pets at home has an extensive retail offer, The Groom Room and Vets4Pets, giving the pet owner an all-round pet care service. It’s listed on the London Stock Exchange and is a constituent of the FTSE 250 index. 

Karen Williams, group marketing director, Pets at Home Group said: “We want to accelerate our pet care strategy and we believe The&Partnership can help us deliver on this.”