the7stars Wins UK Media Account for Princess Cruises

On board The Regal Princess: From left to right: Mark Edeh, Gemma Saward, Iulia Pop (Princess Cruises), Hayley Moore (Princess Cruises), Ryan Easman, Harry Fogelman, Tamar Ayres, Izzy Zonfrillo, Vicky Crouch-Marlow, Meg Chapman, Elizabeth Dalby (Princess Cruises), Keeley Davies (Princess Cruises)

Princess Cruises, the global cruise and tour company, has appointed the7stars to handle their UK media planning and buying account.

The account was awarded following a competitive pitch managed in-house by their procurement team. Over the course of a few months, the7stars team created written documents, attended an in-person chemistry and pitch.  

the7stars is tasked with driving incremental audiences to Princess Cruises’ existing 15 ship fleet and to drive demand for their next generation cruise ships Sun Princess and Star Princess, arriving in 2024 and 2025.

The media strategy will bring Princess Cruises’ digital strategy to the forefront, developing a unique data driven approach to activating audiences in media, whilst delivering an industry first approach to programmatic via Prospero, the the7stars fully managed, fully transparent, trading platform.

Hayley Moore, director of marketing communications UK & Europe, Princess Cruises, said, “When we first met the7stars, we were impressed by their passion and knowledge of both the Princess brand and the wider cruise industry, along with their strong rationale on how we can best invest our media spend to deliver on our business goals in an increasingly competitive landscape. The partnership has got off to a great start and we’re excited to see what the future holds.”

Vicky Crouch-Marlow, client planning partner at the7stars, added, “Princess Cruises is a renowned leader in worldwide cruising with ambitious plans. We are delighted to be onboard (pun intended) at this exciting stage in their growth journey and look forward to developing a unique data driven approach to their media planning that drives effectiveness across their entire channel plan.”