the7stars Wins UK Media Account for Motorpoint

Leading used car retailer Motorpoint, has appointed the7stars to handle its UK media planning and buying account. This decision comes as Motorpoint, now in its 26th year of business, looks ahead to drive expansion, enhance awareness, and broaden its reach through quality media environments.

Motorpoint approached the7stars and began a process of due diligence conducted over several months before awarding the contract during a closed pitch. 

the7stars takes over the account from incumbent Running Total and is charged with re-invigorating Motorpoint’s AV strategy and driving efficiencies and growth through a data-led approach to media planning and buying.   

Rachel Lloyd-Richards, head of brand at Motorpoint said, “We’re excited to announce our partnership with the7stars. As the business has grown and matured, so has our appetite to deliver more targeted marketing activation that align with our business ambitions. the7stars have a wealth of experience, technology, and insight available that make them the perfect partner for our future journey.”

the7stars will work alongside New Commercial Arts, who were appointed as Motorpoint’s creative and customer experience agency in December 2022.

Jenny Biggam, founder of the7stars, added, “Motorpoint is an ambitious brand with an expanding network of retail stores and an impressive track record of growth.  We are thrilled to be working with them and look forward to playing a part in the next phase of their exciting growth journey.”