The World Luxury Award 2024 Opens Call for Entries

The prestigious World Luxury Award, an international creative award dedicated to the global luxury sector, is now accepting entries for its 2024 edition. Held annually, the award highlights excellence in luxury advertising and communication, recognizing the best work done for premium brands across a variety of categories.

Honouring Creative Excellence in Luxury Communication

Luxury advertising is distinct from other sectors, as it doesn’t just promote products but sells a lifestyle, experience, and dream. Successful luxury brands combine creativity with a touch of art, mystique, and innovation to stand out. The World Luxury Award pays tribute to the exceptional efforts made in luxury communication, honouring the brands and agencies that push the boundaries of creativity. The 2023 edition saw high-profile winners such as Dom Pérignon, Burberry, Tiffany & Co., Mercedes, and Patek Philippe, showcasing the diversity and innovation in luxury storytelling.

A Global Celebration of Luxury Brands

The World Luxury Award welcomes submissions from agencies, clients, production companies, and media companies worldwide. Categories include Media, Print, Film, Digital (including Social Media), Direct Marketing, Outdoor, Events, Branding & Visual Identity, Visual Merchandising, Calendar/Brochure, and Public Relations. This year’s edition will again shine a spotlight on the remarkable talent that elevates luxury brands to new heights.

In 2023, standout campaigns included Burberry’s “Night Creatures” in the Fashion & Style category, Tiffany & Co.’s nostalgic campaign for the new Lock Collection, and Dom Pérignon’s immersive website experience. Each entry reflected the high level of creativity that drives the luxury industry forward, further cementing the award’s reputation as a platform for recognizing global excellence.

Past Successes and Notable Winners

Previous winners of the World Luxury Award include leading brands such as Cartier, Givenchy, Louis Vuitton, YSL, Riva Yachts, IWC, and The Macallan. The award has become synonymous with excellence in luxury branding, offering an unparalleled platform for showcasing the best in advertising and communication. Notable past campaigns include Spring Studios’ "Lip Spa" for Estée Lauder, which won Gold in Parfum & Cosmetics, and Breitling’s #SQUADONAMISSION campaign in Jewelry & Watches.

Submit Your Entry Now

As the 2024 World Luxury Award opens its doors, it invites the global luxury sector to compete and celebrate creative excellence. National and international campaigns may enter, and submissions will be evaluated by an esteemed jury of international industry experts. Jury members include creative directors and senior figures from leading agencies and production companies worldwide, ensuring the highest standards of evaluation.

To submit your work or learn more about the entry process, visit the official website here.