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The World Cup Vanishing Spray Returns for New Libero Magazine Campaign

Mullen Lowe Spain - LOLA, 4 months, 3 weeks ago

Tesauro's SebaAlfie directs cheeky new campaign from LOLA MullenLowe

The World Cup Vanishing Spray Returns for New Libero Magazine Campaign

Líbero Magazine is launching Líbero Spray in a nod to the vanishing spray made popular during the World Cup.

Innovation that has revolutionized football fields everywhere is now within everyone's reach. An extraordinary invention, that helps men understand the required distance for any situation in life.

"Libero Spray is the same as using referees to explain to a player what is the required distance in a free kick. Our innovative product works the same way in order to explain to any man how much distance he needs to maintain from the TV remote, a diary, or even a person,” explains Diego Barcala, Director of the magazine. “We are thrilled at how the campaign strategy has moved into the territory of product development while keeping the concept, humor and insights that have made our brand grow.”

Líbero Spray will be available at select newsstands, on ebay and through the site:

Creative Agency

Account Manager: Laura Gerpe

Creative Director: Tomás Ostiglia / Juan Sevilla

Copywriter: Nicolás Gómez Cal, Gustavo Lema, Nacho Oñate

Art Director: Hetu Negri

Executive Creative Director: Pancho Cassis, (CCO): Chacho Puebla

Producer: Flor Caputo / Marie Gilot

Creative Agency: LOLA MullenLowe

Post Production / VFX

Post Production House: Deseif

Production Company

Director: SebaAlfie

Production Company: Tesauro

Category: Magazines , Publications and media

Genre: Comedy