The Work That Made Me: Jasson Vivas

Jasson Vivas works as a 3D creative director for Banana Ponch Studio. Jasson has always had an interest in art and this led him to explore during his childhood and adolescence illustration, sculpture, graphic design, photography, until he got to the world of 3D; when he met this discipline and felt that he could enclose all that exploration in one place.

For many years Jasson ahs worked in different areas: final art in different advertising agencies, climbing little by little to graphic design. After several years of work Jasson continued as an art director; during all this journey he was always studying in a more empirical way this world of 3D, making very simple pieces and thus improving day by day with practice.

Due to life, Kasson was left without a job and decided to start working as a freelance at the beginning in whatever he wanted: Design, Illustration, photography. However, Jasson was also taking on small 3D projects to keep gaining knowledge and relationships. Jasson decided to study a master's degree in 3D direction at LABASAD in Barcelona and so he finally made the leap to what he really wanted to focus on.

From this, it has been three years of constant studying. Every day, apart from the studio projects, Jasson has dedicate his time to study lighting, texturing, simulations and with this can contribute, direct and execute better solutions and thus provide a high quality in each project. Of course, without leaving behind the search for a space in this industry full of so many talents.

The advert/music video from my childhood that has stayed with me...

I don't remember a specific one but the Coca-Cola commercials always caught my attention. All the magic that characterises them makes them the commercials I remember the most.

The advert/music video/game/web platform that made me want to get into the industry...

I think what always caught my attention the most was video games since I was a kid until today, I love playing and growing up. Seeing the evolution of the industry made me dream of creating these worlds and these characters. Stories in which we immerse ourselves. One of the ones that most marked this was Soul Reaver - The Legacy of Kain for PlayStation.

The creative work that I keep revisiting...

Tolkien's work has always been a reference for me, in fact, I have read almost all of his books. This imaginary has always enriched me visually, and in terms of music it also helps me a lot in my creative theme: bands like King Crinsom, Jethro Tull, Pink Floyd... and about 100 more help me every day when I create, I think it's a pillar in my creative process.

My first professional project...

One of my first projects were already in my 3D field were some characters that were going to be part of a video for a campaign for Pony Malt in a gamers' ecosystem against bullying. Even though it was something relatively simple, it was stressful, because I was facing a real client, a deadline, a sold expectation. Without leaving behind that fear that all creatives have of "I hope it's looking good, that the client likes it", but in the end the result was pretty good and that gave me confidence for future projects.

The job that made me so angry that I vowed never to do anything like *that* again....

Every project has its challenge, it gives you moments of love and hate I don't think there has been that one project that I hate and I hope it doesn't come. I love what I do and although there are always a lot of feelings involved when creating and making a piece, I haven't collapsed yet.

The work that still makes me envious...

This medium is full of a lot of talent and obviously the advertising of Adidas, Nike, Coca-Cola; they have always made brutal projects that leave us with our mouths open but also make you dream, make you want to keep learning and improve every day to do things at another level.

The creative project that changed my career...

Each and every project I've worked on has taught me something, 3D is such a big area and each piece brings its own challenge. I've had to learn new things. That's the best thing when you love something and in this discipline, you never stop learning.

The work I'm most proud of...

Pony Pride is one of the projects I feel very proud of not only because I was supporting a cause, but also because it was very similar to what I did in my first professional project. Also because it took me to a different demand where I had to play with different aesthetics, techniques for the realisation and final product.

I participated in this and it gives me chills....

I'm not there yet, but I know I'll get into that kind of project at some point.

The recent project in which I participated and which excited me the most…

I was very enthusiastic about this project, I was involved in different disciplines of 3D

animation, textures, particles and the best thing was that they were able to propose a large part of what was happening in the commercial. It was a joint work with other talents and with a great result.