The Work That Made Me: Attila Horvath

After twenty years of experience with his own agency, HAB Advert as creative director. Attila decided to focus his attention on providing the best service production to directors and companies worldwide. “I love films. Making films was the most rewarding part of my career as an agency creative director. In those 20 years in Hungary, I was fortunate enough to create many award-winning commercials, working with and learning from the most talented directors worldwide. I have created over 400 commercials. In 2017, I founded Abroad Films. This journey has literally taken me to London, where I now live. I opened  Abroad Films' London office in 2019."

The ad/music video from my childhood that stays with me…

Attila> One song. Three music videos, but these two are my favourites. U2, One.

U2 - One (Official Music Video)

U2 - One (Mark Pellington Version)

The ad/music video/game/web platform that made me want to get into the industry…

Attila> There are too many but ok, here you go a couple of ones. Miller Light - Twist to open… because it’s simple.

Miller Lite twist to open (commercial, 1998)

BMW - The Hire: Star (short film by Guy Ritchie, starring Madonna)... because it’s generous.

The Hire: Star (BMW short film starring Madonna)

The creative work that I keep revisiting...

Attila> Films: The Godfather one and two, Once upon a time in America, Once upon a time in the West, Snatch, Pulp Fiction, Kill Bill, James Bond (all of them) and many more.

Album: Pink Floyd, The Dark Side of the Moon / U2, Joshua Tree. Elton John, Too Low for Zero

My first professional project…

Attila> Panasonic image TVCs with the latest model of their DVD Player and TAU TV with F1 car from 2000-2001. With my own hand grabbing the product in the pack shot.

Panasonic Image Films (2000-2001) Portable DVD Player & TAU TV

The piece of work that made me so angry that I vowed to never make anything like *that*…

Attila> I’m inspired by positive examples and works make me hungry and jealous.

The piece of work that still makes me jealous…

Attila> From the recent times. Perfect, perfect, perfect work.

Uber Eats - Dance

Alzheimer's Society - It's not called getting old

what3words - Neighbours

The creative project that changed my career…

Attila> Back in 2005, we shot a series of TVCs for T-Mobile in Hungary. That was the first time I worked with foreign directors and DoPs. Those few jobs changed me a lot. Opened a new world for me.

The work that I’m proudest of…

Attila> Doing every single creative piece of ALDI commercials for more than eight years. ALDI was a newcomer to the Hungarian market, and against all odds, it became one of the top retail brands. As an agency and production company, we've made dozens of campaigns and tons of films, which was worth it.

The recent project I was involved in that excited me the most…

Attila> I can’t show yet. Haha…