The VIA Agency Gives Everyday Challenges 'The Hammer' in Campaign for ARM & HAMMER

In recent months, Inflation has flung open a new window of reconsideration for consumers. People are living in an uncertain economy, being pressured into tradeoffs. In the midst of the uncertainty, problems big and small are sapping people’s spirit, leaving them feeling overwhelmed, anxious and exhausted. 

In this campaign from The VIA Agency, 'Give it the Hammer', ARM & HAMMER wants to make sure people have exactly what they need to tackle the little things to restore their power. Whether through broadcast TV, OLV, PR/influencer, OOH, social or ecomm - the brand is surrounding their consumer with this rallying cry, reminding them that they are not alone. ARM & HAMMER will always be right by your side, ready to roll up their sleeves and tackle the everyday challenges so people never have to do 'done' alone.

With a hardworking lineup of Baking Soda-powered products that solve more problems in more rooms in the home than any other brand, ARM & HAMMER gives you the encouragement to tackle each day by giving it the hammer! This full 360 campaign (the first of its kind for ARM & HAMMER Masterbrand) speaks directly to today’s consumers and the struggles they are facing. It goes beyond identifying the problems we are facing and instead provides a solution - giving consumers the tools they need to get their power back.

The campaign launched across the US this month is available on broadcast, digital, Social, PR, OOH, EComm and print.