The VIA Agency and Perdue Trick Children into Eating Their Veggies

Perdue Chicken is pulling a fast one on chicken-nugget loving kids everywhere with the help of The VIA Agency. Launching today, these spots showcase Perdue’s brand new “Chicken Plus” line of nuggets, tenders and patties with vegetables discreetly hidden inside. The hidden-camera style spots show parents how easy it is to get their picky-eater children to eat more veggies, and the best part is that the kids aren’t even able to tell they are eating vegetables.