The Stage Isn’t Just a Platform, It’s a Business Growth Strategy

After two decades as a thought leadership strategist and communications expert, I've witnessed the same pattern: companies invest substantial resources securing speaking opportunities, then squander their potential through lack of strategy.

I understand both sides of the stage equation.

I've advised brands like Monks, Framestore, Airbnb, Coinbase, 180 Global, and Wieden+Kennedy Amsterdam, helping them transform speaking opportunities into business growth engines.

I have also served as stage host and conference emcee for prestigious events like SXSW (Austin), Cannes Lions International Festival of Creativity, Global Marketing Summit & Exhibition (Istanbul), CICLOPE Festival (Berlin), FOCUS meet the makers (London), and Web Summit (Lisbon). I build community and fans in the room.

The difference between those who merely appear and those who genuinely capitalise? One thing: strategic expertise.

Here's the truth nobody's telling you: landing the speaking slot is only 20% of the work. The stage is a business asset that demands strategic investment before, during, and after the spotlight hits. Without this, you're leaving opportunity (and revenue) on the table.

Event Organisers

Your success isn't measured by bodies in seats. It's measured by whether those same bodies return next year. A strategically curated programme doesn't just fill rooms - it builds communities that eagerly anticipate your next event.

Speakers

That 20-minute keynote you're preparing? It's not just a presentation - it's potentially your most powerful business development tool. But only if you approach it strategically.

Brands

Your custom event series shouldn't just showcase your thinking - it should convert attendees into advocates. This requires expertise beyond logistics.

Want to discuss how to maximise your next stage opportunity? Get in touch for a conversation that transforms platforms into profit.