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Creative

The Source Crashes the Party with The Connected Home

Comedic spot by Juniper Park\TBWA sees parents’ imaginations go wild

The Source Crashes the Party with The Connected Home

By the end of 2017, The Source will have updated more than 200 of its store locations as it continually improves the consumer experience – both through product offerings and environment. The Source is the destination for those who value technology and the store lives up to just that - interactive stations to test and try the latest tech, only the top brands, and knowledgeable, friendly staff.
 
Working with Juniper Park\TBWA, The Source launched the ‘We Know’ campaign to showcase their offerings in the sound category earlier this year.
 
Today, The Source is releasing the next spot as part of this campaign and it’s all about Connected Home. With the rise of the Internet of Things, there has been an increasing demand for Connected Home products, and The Source has it all. Everything from smart lights, locks, security systems, to voice activated assistants, all from top brands like Nest, Google, Hue, Ring and August.


 
In this latest spot from Juniper Park\TBWA, we see parents of a teenage boy getting carried away while imagining all the possibilities of their Connected Home products. They picture themselves on a tropical vacation, peering in on the party their son is throwing back home while mischievously messing with his plans by controlling their Connected Home from afar.
Advertiser

Brand: The Source

Creative Agency

Creative Agency: Juniper Park\TBWA

Category: Building , Home appliances

Genre: Comedy