The Simple Art of Running & Climbing in Über's New Balance Spot

Über director Cole Webley strips away modern life to its fundamental components with the new spec spot “Move Forward” for New Balance. Beautifully rendered through Cole’s trademark sense of cinematic realism is the adage “simplicity is key.”  Solitary figures are shown immersed in vastly different scapes: a desert, a forest, a city – yet, each is joined in the spirit of adventure and the notion of getting to the heart of life.  Artfully capturing the simple physicality of running, climbing, and moving forward, Cole delivers the energizing message that the rest of your life begins with your next step.