The Royals and Deakin University Launch Research and Prototyping Lab Y2
Independent Australian advertising agency The
Royals has partnered up with Deakin University to launch a new research
and prototyping lab, Y2.
Inspired by the commercial and critical success of MIT's Media Lab, The Y2 lab will offer a series of programs for clients and researchers to explore their thinking with rapid prototyping in the fields of creative and communication technology. Initial research areas of focus include artificial intelligence, conversational experiences, mixed reality, and the future of journalism, narrative and storytelling.
Inspired by the commercial and critical success of MIT's Media Lab, The Y2 lab will offer a series of programs for clients and researchers to explore their thinking with rapid prototyping in the fields of creative and communication technology. Initial research areas of focus include artificial intelligence, conversational experiences, mixed reality, and the future of journalism, narrative and storytelling.
A 'prototype or
die' philosophy guides the Y2 approach, as researchers from a range of
fields are given space for creative invention that brings their
traditional disciplines to contemporary problems and opportunities. This
cross-disciplinary, prototype-driven approach has produced large
numbers of technologies overseas that have become products and services
over the past 30 years.
Says Dave King (left), director of Y2: "Through our many years of experience we have seen the power of a
prototype to apply pure research and enliven hypotheses about the near
future. Creating this dedicated space and program where expert teams can
collaboratively design, build and test their ideas is something we
believe is crucial to developing and exporting world-leading product
development from Melbourne."
As the founding research and development partner, Deakin University will have the opportunity to put forward potential candidates for the lab as well as research resources for Y2 projects.
Matthew Allen, Deakin's professor of internet studies, is very positive about Y2 and the partnership with the Royals: "Y2 is a place where we can invent the future and bring the positive benefits of well designed, human-centred technologies more quickly into being. Collaborating with a partner like the Royals, with its track record in successful creativity, communications and technology, allows Deakin to be more agile, more disruptive, and prototype the inventive solutions we need for everyday problems."
Applications for the first Y2 Research Residency are now open, click here for more information.
Y2's first quarterly review publication, 'Talking to the Machine', is also now available from the website.
Says Dave King (left), director of Y2: "Through our many years of experience we have seen the power of a
prototype to apply pure research and enliven hypotheses about the near
future. Creating this dedicated space and program where expert teams can
collaboratively design, build and test their ideas is something we
believe is crucial to developing and exporting world-leading product
development from Melbourne."As the founding research and development partner, Deakin University will have the opportunity to put forward potential candidates for the lab as well as research resources for Y2 projects.
Matthew Allen, Deakin's professor of internet studies, is very positive about Y2 and the partnership with the Royals: "Y2 is a place where we can invent the future and bring the positive benefits of well designed, human-centred technologies more quickly into being. Collaborating with a partner like the Royals, with its track record in successful creativity, communications and technology, allows Deakin to be more agile, more disruptive, and prototype the inventive solutions we need for everyday problems."
Applications for the first Y2 Research Residency are now open, click here for more information.
Y2's first quarterly review publication, 'Talking to the Machine', is also now available from the website.
