The Red Brick Road Wins Yorkshire Building Society Group Account

Yorkshire Building Society Group announces today that it has appointed The Red Brick Road as its lead retained creative agency, after a competitive pitch process managed in-house with initial support from the AAR.

Yorkshire Building Society is the second largest building society in the UK. It has 230 branches, 98 agencies and assets of £37.6 billion. It employs approximately 4,600 people and has 3.3 million customers.

The YBS Group includes Yorkshire Building Society and its brands Barnsley Building Society, Chelsea Building Society and Norwich & Peterborough Building Society. 

The Red Brick Road will support Yorkshire Building Society Group in its strategic vision of becoming the most trusted provider of financial services in the UK, through integrated campaigns across all its brands.

The Group is committed to remaining an independent mutual organisation run for the benefit of its existing and future members.

Commenting on the appointment, Steven Glass, Senior Customer Marketing Manager at Yorkshire Building Society Group, said: “TRBR showed an excellent understanding of our values and distinctiveness as a member-owned mutual and developed some remarkable creative ideas about how we can bring this to life.”

TRBR’s CEO, David Miller, said “We’re thrilled to be partnering with a challenger business, in a sector whose customers deserve so much better.”