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The Public House Puts 'Belfast in Focus' with Campaign for Belfast Telegraph

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The collage aesthetic of the campaign draws on the Belfast Telegraph’s ability to craft intricate yet unifying narratives through their newspaper

The Public House Puts 'Belfast in Focus' with Campaign for Belfast Telegraph

Independent agency The Public House have launched a new campaign for Belfast Telegraph across TV, Press and Social promoting their new week long special supplement, ‘Belfast in Focus’. This one-off Belfast City focused edition, is part of the wider ‘In Focus’ series which investigates challenges facing the city, shines a light on the projects and policies moving it forward, and envisages the Belfast of the future.

As Northern Ireland’s newspaper, Belfast Telegraph aims to spotlight the biggest local issues, and hold power to account.

The collage aesthetic of the campaign draws on the Belfast Telegraph’s ability to craft intricate yet unifying narratives through their newspaper.

Lucy Dougan, marketing manager for Mediahuis said: “As a city with a long history of reinventing itself, in 2022 Belfast is once again under pressure to clean up its act, and fulfil its potential as a thriving hub for residents and visitors alike.”

Mikey Curran, associate creative director, The Public House said: “Being from Belfast, I often wonder when we’ll clean up our act and improve our city for our childrens’ future. This edition of the Belfast Telegraph takes that thought and pushes for action, suggesting changes that our council should implement with haste. Our latest TV ad reimagines Belfast’s current wastelands as dystopian playgrounds, and the next generation playing with our generations litter.”

The Public House is Ireland’s most awarded creative agency of 2022, driven by the philosophy that ‘Boring Doesn’t Sell’. Their roster of clients is made up of ambitious Irish brands including FBD Insurance, Irish Independent, Dunnes Stores, EPIC: The Irish Emigration Museum and Barnardos Ireland.

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Categories: Newspapers, Media and Entertainment

The Public House, Tue, 27 Sep 2022 09:59:00 GMT