The Public House and EPIC Welcome the 46th President and Get Him up to Speed on an Ancestral Curse

The visit of an Irish American president is massive news when you’re a museum dedicated to the history of Ireland’s emigrants. EPIC The Irish Emigration Museum worked with The Public House to welcome president Joe Biden back to Irish soil and give him a crash course in All-Ireland slagging. 

EPIC The Irish Emigration Museum tells the story of the 23 Irish American presidents with Irish heritage and countless others who left Irish shores to make a new life for themselves. The return of a president who not only can trace his roots back to Mayo and Louth, but takes great pride in that fact, was a great opportunity to encourage people to come and learn more about the Irish diaspora.

The creative, which appeared in print and OOH, asks a cheeky question ”Who would have thought Mayo would bring home a U.S. President before an All-Ireland?” The line speaks to what an amazing moment it is for Mayo to have a long lost local in the White House, while also bringing Mr. President up to speed on the alleged curse which has been plaguing the Mayo football team for 72 years. 

Yvonne Murphy, director of marketing at EPIC said: “Whilst the words are playful, the sentiment is sincere, with the whole team at EPIC wishing president Joe Biden a big ‘welcome home’ and an enjoyable visit to his ancestral home.”

And The Public House associate creative director, Paddy O’Mahoney added: “EPIC is dedicated to showing visitors an authentic side of Ireland, and involving the president in some good natured slagging felt like a great way to do that.” 

This campaign is the latest from The Public House, Ireland’s most awarded creative agency in 2022. With a client roster including Dunnes Stores, FBD, Cadbury, Paddy Power, this Dublin-based independent agency is known for its strategic rigour and creative edge that delivers for its clients, with a principle that ‘Boring Doesn’t Sell’.