As the OAAA (The Out of Home Advertising Association of America) prioritises growth for its organisation, members, and for the OOH industry at large this year, they are also committed to fostering the talent needed to succeed in the marketplace. As of this week, the OAAA has welcomed Olivia Oshry, formerly of Flowcode and AOL, as new vice president of marketing, reporting into OAAA’s EVP and chief marketing officer, Julie Thompson.
With more than 13 years of experience working in media, technology and DTC businesses across both large corporations and start-ups, Olivia will take the reins on the OAAA’s content marketing efforts and social and digital marketing operations. She’ll also help shape OAAA’s internal and external communications strategy, working closely with the partnership and industry relations teams, and will help drive market engagement tactics and new thought leadership initiatives for the organisation.
Olivia started as an intern at AOL while studying at NYU, and within a remarkably short amount of time caught the attention of AOL CEO Tim Armstrong. As an early adopter and influencer, Olivia started and launched AOL's social media practice. Over her nearly seven years of ascent at AOL, she ran industry events, led association and industry partnerships, and managed operations for both trade and consumer marketing at AOL. She was then recruited by Tim to join his QR start-up Flowcode as a founding team member and their first marketing hire. She ran a remote team of four direct reports and contributed to remarkable growth for the platform. At Flowcode, she also developed her first connections and love for the OOH industry, working on high visibility OOH campaigns with brands, agencies and celebrities.