Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that intersts you, share your favourite stories and follow your favourite people and companies

Already have an account?

  • 148

The NFL & Grey New York Unite Behind Team USA for the Olympics, 1 month, 2 weeks ago

NFL Films produces first-ever Olympic spot from Grey

The NFL & Grey New York Unite Behind Team USA for the Olympics

The NFL family is supporting Team USA in the upcoming Summer Olympics and worked closely with Grey New York and the USOC to develop a campaign that showcases their support. This summer, all of the US comes together as one team to support TEAM USA and for the NFL, there's no better way to make that statement than in the NFL stadiums.

The spot opens with the slate “America has 32 Favourite NFL Teams” as groundskeepers from across the League are shown getting ready for the season, painting stencils in the end zones.  It’s revealed that they have all painted “TEAM USA.”  The moment is underscored by an original rendition of the Star-Spangled Banner recorded by award-winning indie pop star, St. Vincent, to set a reverent tone.  The end slate says simply “This summer, we are all one team” followed by the NFL’s “Football is Family” tagline.

30 and 15 second versions will run during the Olympics across NBC media properties (Bravo, CNBC, Golf Channel, MSNBC, NBC, NBC Sports Network, and USA) from 8/6-8/21.

Creative Agency

Chief Creative Officer: Andreas Dahlqvist

Copywriter: Evan Benedetto

Art Director: Mike Cicale

Executive Creative Director: Leo Savage and Jeff Stamp

Account Director: Alan Perlman

Group Creative Director: Joe Mongognia

Creative Agency: Grey NY

Account Executive: Lucy Hallowell


Editor: Ashley Kreamer and Chris Rizzo

Edit Company: Final Cut

Production Company

Executive Producer: Alison Horn @ Townhouse

Directors: Brian Rosenfeld and Samantha Kordelski

Director: Rob Gehring, Bob Angelo, Shannon Furman

Production Manager: Jeff Stupak

Production Company: NFL Films

Producers: (Music) Zach Pollakoff

Producer: Bruce McDonald

Line Producer: Liz Leafey