senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

The New Tchami Promo is a Classic Story of Yin and Yang

28/07/2017
Production Company
London, UK
23
Share
Partizan's Sing J Lee explores duality in new music video for World To Me

Partizan director Sing J Lee describes his new promo for Tchami as ‘a classic story of yin and yang’. The film was shot in Shanghai - apart from the final scene - and focuses on the youth of China’s rural towns being attracted to the excitement of modern cities like Shanghai.

Sing says of the project: "The story came from tangents of several personal projects I have been developing about cultural duality as a British-born Chinese man. I wanted to explore a duality in a more intimate setting, in the same country, as opposed to two different cultures and countries."

The end result is a beautifully shot film that follows the story of a young rural girl who has been seduced by the relentless modernism of a new city and all that it offers, only to find out that this new lifestyle soon takes its toll. The film is authentic, fast-paced and exciting, echoing the girl’s experience. The rawness of the film is emphasised by Sing’s use of non actors; all of the cast are real friends and acquaintances from Shanghai.

Brand
Production
Post Production / VFX
Editorial
SIGN UP FOR OUR NEWSLETTER
Work from Partizan London
Give a Little Love
Morrisons
04/11/2024
21
0
Rockstar
Argos
01/11/2024
13
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0