The Miracle Ham Brings People Together in ALDI's 2019 Christmas Campaign

The Ham. It’s a Christmas classic that keeps on giving. It brings the whole family together during the festive season, feeds a small army on Christmas Day and all of the cricket watchers on Boxing Day.

This year, the much-anticipated ALDI Christmas campaign, developed by BMF Sydney, tells a magical tale of generosity and togetherness.

Through the eyes of a resilient old lady, an Aussie town full of fantastical characters come together to share a Christmas miracle.

Says Dantie van der Merwe and David Fraser, creative directors, BMF: “Ham is often the main event at Christmas lunch. And, in the week after, every time you open the fridge there seems to be ham leftovers staring back at you. A pork prodigy felt like the right blend of truth and fiction for this year’s More the Merrier Christmas story.”

Says Aisling Colley, group account director, BMF: “Our long-standing creative platform ‘The More the Merrier’ is the perfect expression of generosity at Christmas, and enables us to show Aussies they don’t have to compromise at this time of year. It perfectly captures the Australian spirit (and the effect of a magical ham), whilst demonstrating ALDI’s promise to Aussies at this festive time of year – a surprising range of exceptional products, at the lowest possible prices.”

The integrated campaign will launch on Sunday, with the hero brand film running on TV and longer formats running online, supported by radio, OOH, catalogue, in store POS, website and social.

The campaign will also live across a series of retail Christmas ads showcasing ALDI’s great prices across its quality range of Christmas products and further proving that – at ALDI – generosity has no bounds.