The Ministry of Education's New Campaign Inspires with Real Life Teaching Stories
The Ministry of Education (MOE) has launched two heart-warming TVCs via FCB.
Using two real life stories, the TVCs showcase the important life skills, such as kindness, self-confidence and resilience, that teachers impart on their students alongside academic learning.
The stories, one in English and one in te reo Māori, show the small but profound moments that give teachers real meaning to their work. It's these moments that are often unseen by the public.
Says Tony Clewett, executive creative director, FCB: "The campaign highlights the positive influence teachers can have on children's lives, showing the value they bring well beyond their expertise in classroom lessons. It was a privilege to bring to life two of the many amazing true stories that we uncovered during the project."
"We're highlighting the impact of these elements of teaching - after all, most people can recall a teacher who was a positive influence on their life."
