One New Zealand Gets Connected with FCB

The appointment builds on the existing partnership with FCB Media, which has been in place since 2022. This marks the start of an exciting new chapter for FCB and One NZ, and signifies a commitment to delivering a truly integrated marketing approach.

Of the launch campaign and partnership, One NZ experience & commercial director Joe Goddard said, “We were looking for a true partner who understood our vision for One NZ and could deliver a campaign Kiwis would love for years to come. FCB's creativity across the board and commitment to seamless integrated thinking were exactly what we were looking for.”

“We are genuinely stoked to be appointed Agency of Record for One NZ,” said Paul Wilson, CEO FCB Auckland. “It’s been incredibly motivating to partner with a group of humans who are so relentless, optimistic and aligned in their vision for One NZ. The campaign has set the foundations for an agency partnership that’s connected in a deeper and broader way and I’m excited about the work we are creating together.”

The new brand campaign launches ‘Let’s Get Connected’ and was developed in close collaboration with One NZ and Strategist David (DT) Thomason. It was designed to demonstrate the power of human connection and capture Kiwi hearts and minds. 'Finding Jade’, is the first chapter in the story that follows a young man as he embarks on a journey of self-discovery, exploring his connection to the world and those around him. During his journey he’ll connect with family, old and new, and meet new friends along the way, potentially.

Of the campaign, FCB creative directors Alan Jones, Angelo An, and Hywel James said, “We wanted to tell a surprising, ambitious, and winding story of connection that would span years. It was important to reflect Aotearoa today – celebrating the stories, people, and places we all recognise but don't often see portrayed in advertising. To help achieve this, Director Steve Ayson was called in and was instrumental in crafting this vision of ‘New New Zealand’.”

One NZ head of brand & marketing Katherine Kazalbash added, “It is still early days, but the campaign is doing everything we hoped it would. Kiwis have noticed the work and want to know what’s next – we’re looking forward to sharing more of Jade’s journey, soon.”