The Minimart Wins £3.5m Business with SCI-MX & Harley Medical Group

The Minimart has announced that they’re starting 2015 on a high, winning the £1.5m creative advertising account for sports nutrition brand SCI-MX and also the £2m offline and online advertising brief for The Harley Medical Group.

The Minimart will bring the SCI-MX work to market in early 2015, beginning with a print, outdoor and digital campaign based on the idea that young men can ‘Boss’ their workout, then challenge others to match it.

They will also be handling The Harley Medical Group’s national offline and online advertising, expected to spend over £2m over the next financial year, to help the group break away from traditional surgical advertising to achieve increased brand awareness during the aesthetics industry’s peak season.