The Mill's 2024 Super Bowl Ad Blitz
Super Bowl is revered as much for its commercial creativity as for its gridiron combat, and central to the action off the field is The Mill. Renowned for its visual effects and content creation, the company has been at the vanguard of the advertising industry for over 30 years, reflected in dozens of brand partnerships for the Big Game. As the reigning commercial champions year after year, The Mill did not disappoint at Super Bowl LVIII.
With its extraordinary spots that scream “Wait! Don’t go to the bathroom yet!,” The Mill stayed true to its creative mission for Super Bowl LVIII on Sunday, February 11. And as the first game held in the Las Vegas Valley area, it’s a safe bet that The Mill dazzled close to a billion viewers with some wildly imaginative and effective commercial spots of the biggest advertising moments of the year.
The Mill’s 2024 Super Bowl Projects included:
- BMW | Goodby, Silverstein & Partners
- Doritos | Goodby, Silverstein & Partners
- Kawasaki | Goodby, Silverstein & Partners
- Starry |Vayner Media
- Adidas | We Are Social
- Pepsi | PepsiCo
- Pepsi content was a digital activation with illusionist Zach King
(Partial List)
The slate of creative ads followed in the wake of some head-turning spots from the last several years including some of most creative and memorable of the Big Game
- Amazon “Saving Sawyer”
- Bud Light “Hold”
- Busch Light “Survival”
- California Lottery “Power B-Ball”
- DoorDash “Chef's Groceries”
- Doritos “Jack's New Angle”
- Heineken “Ant-Man and The Wasp: Quantumania”
- Hellmann's “Hamm & Brie”
- Jeep “Electric Slide
In 2022 The Mill brought its VFX prowess to Rocket Mortgage 'Dream House,' which starred Anna Kendrick and Barbie herself, snagging the coveted #1 spot on USA Today’s Ad Meter ranking for Super Bowl advertising impact and in 2021, The Mill’s creative collaborations made up an astounding 46% of the 62 commercials that were shown during the Super Bowl broadcast.
