The Marketing Store Rings in the Festive Season with Charity Instagram Game

In lieu of a traditional Christmas card, this year The Marketing Store have opted to bring a little fun to this most unconventional of Decembers by creating a charity Instagram game.

Created in house by the agency’s Creative Technology team, ‘Snowball Swerve’ sees users attempt to dodge as many snowballs as they can in a 60 second Instagram video. 

For every snowball swerved, The Marketing Store will donate 50p to a charity pot split equally between Shelter, Power The Fight and the Southwark Food Bank.*

The game can be accessed via The Marketing Store’s Instagram account (@tmsagency) or by scanning the QR code below from any mobile device.

Users simply need to take a screenshot of their high score and post it to their Instagram story, tagging The Marketing Store’s account.

The game will run until the end of December. 

Mark Watson, managing director, The Marketing Store Europe said: “The end of an ‘unprecedented’ year calls for an ‘unprecedented’ card. At The Marketing Store, we wanted to do something to spread some festive fun and thank our clients, staff and suppliers for their support this year, but a traditional Christmas card didn’t feel right.

So, in a year that has been so hard on so many, not only did we want to put a smile on some faces, we felt it only right that we did something to support those who need it most while doing so.”