The Many Announces Partnership with OTOKI

The Many has announced its partnership with OTOKI, the owner of Korea’s #1 food brand across 31 categories and a food manufacturer established in 1969. The agency will collaborate with the brand to officially launch its new campaign in the US, starting with Jin Ramen’s new creative content starring BTS' Jin. This marks the first global campaign to feature the brand’s refreshed look and name while preserving the legendary flavours that have defined their over 55 years of history.

The agency is eager to officially launch the campaign to generate social media buzz, highlight Jin Ramen’s unique selling points, such as its deep, rich flavours, and position the brand as an innovator with a dynamic identity. Notably, the soup base has been upgraded with New Zealand beef bone broth simmered for 13 hours with care, and the noodles boast the perfect chewiness that OTOKI ramen is renowned for. Keep an eye out for the campaign, which is set to go live in early March 2025.