The Liberty Guild Wins Brompton Global Creative Account

Brompton, the iconic folding bike brand, has appointed The Liberty Guild as its global lead creative agency following a competitive pitch.

The win sees The Liberty Guild, an invite-only global Guild of 500+ award-winning creatives and strategists, partner with Brompton to shape the brand’s next chapter, connecting with a new generation of urban riders while deepening its cultural relevance worldwide.

“We were looking for a partner who truly understood the spirit of Brompton, not just as a mode of transport, but as a way of moving through life with freedom, creativity, and purpose,” said Chris Willingham, global CMO at Brompton. “The Liberty Guild’s fresh, unique global model and deep cultural insight made them the perfect fit to help us inspire a new wave of riders around the world.”

The Liberty Guild’s distributed global model was central to the win. By combining the agility of an independent creative hot shop with the reach of a global network, the agency is uniquely placed to deliver locally relevant, globally resonant ideas at scale.

“This isn’t just about selling bikes. It’s about selling a way of life,” said Jon Williams, CEO and founder of The Liberty Guild. “Brompton is one of those rare brands with an obsessive global fanbase, and we can’t wait to help them unfold a new creative future. One that’s as adventurous as their riders.”

The partnership kicks off immediately, with work set to roll out across key global markets later this year.