The Liberty Guild Adds Wizz Air’s Global Advertising Account to Roster

Wizz Air, Europe’s fastest growing and greenest airline, has appointed The Liberty Guild as its global agency of record. 

The rapidly scaling business picked up the airline’s account in a competitive pitch against a number of other agencies. There was no incumbent. 

The Liberty Guild has been hired to communicate Wizz Air's unique value proposition, enhance its brand presence and drive passenger numbers as the airline enters the next stage of its growth. It will be briefed with creating the airline's entire brand strategy, tone of voice and marketing approach, including a number of integrated campaigns across all media. 

Wizz Air appointed The Liberty Guild because of its uniquely innovative offering, which combines world-class talent, disruptive thinking, and a new agile way of working to offer the first scalable, global alternative to the standard traditional advertising agency. The agency’s client community already includes Procter & Gamble, Heineken, M&S Food, Virgin Red, Rowse, Haleon, GSK, Nestlé and King Arthur Baking Co.

Eva Passmore, head of marketing at Wizz Air, said: ‘As a forward-thinking airline constantly seeking intelligent and fresh solutions, we were in search of a new model partner to drive the next phase of our growth. The Liberty Guild stood out from all the contenders we engaged with. Their exceptional pool of global talent is simply outstanding, resulting in unrivalled quality of ideas. We can’t wait to start this journey with them, as we believe this partnership holds great promise for the of future success of the WIZZ brand.’

Jon Williams, CEO of The Liberty Guild said: “Wizz Air stands out as young and hungry in a sea of old-school conformity. We have a shared desire for innovation, efficiency and disruption in our marketplaces. We totally relate to their entrepreneurial spirit. As a B Corp, their focus on sustainability aligns with our agency's commitment to responsible advertising and our passion to work with brands that are making a positive impact in their industries.”