Peach
dlmdd
liahome
Wake The Town
Amnemonic
Stuck in Motion
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

The Less Trunk Space You Have, the More Škoda Gifts

ADD TO COLLECTION

Trunks designed to match the Škoda Fabia's have been specially created by Track DDB to match the rear capacities of competing city cars

The Less Trunk Space You Have, the More Škoda Gifts

With a capacity of 380 litres, the Škoda Fabia has the largest trunk in its segment; a particularly important criteria for compact cars. 

But 380 litres remains abstract.

That's why, rather than stating its superiority, the brand is offering drivers of competing vehicles the chance to win trunks that make up for the difference in capacity they have with the Škoda Fabia's trunk.

Trunks designed to match the Škoda Fabia's have been specially created by Track DDB to match the rear capacities of competing city cars.

Compared to its competitors, the Fabia can have up to 125 litres more!

The brand invites people to visit its Instagram and Facebook accounts to try to win them.

A campaign relayed in social media and digital platforms overseen by Remind PHD.

Benjamin Dessagne & Stéphane Santana, creative directors Track DDB said "With this new activation, we continue the tone that is distinctive of Škoda: that of a challenger that gently pokes the sector’s most represented players. We do this by building on lesser-known product benefits, while working on brand consideration, through these kinds of imaginative campaigns."

CREDITS

Production
Music / Sound
Media
Brand
Agency / Creative
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Categories: Cars, Automotive

DDB Paris, Tue, 28 Mar 2023 15:26:00 GMT